Add zip to social media plan with Facebook plugin development


The social media marketing boom continues to build and business owners are constantly looking for new ways to add punch to their social media presence. If they are not, they should be.

There is nothing static about the social media scene. Marketers who put up a Facebook page, start a Twitter account, get a LinkedIn page (or use any other social media site) and figure they are finished are going to be disappointed.

Social media marketing is active, vibrant and constantly changing. In a post for Omnibeat, Nelson Ta put it this way in his keys for Facebook marketing, which was approproately titled, “Engage, Engage, Engage”:

“Of all of the key principles, this is probably the most important. It is vital to be active on your Facebook. Simply having it there will not be enough. You do not want to create negative social proof—evidence of social networking laziness. Try to post at least 2 to 3 times a week. When posting or updating, try to increase fan engagement by asking questions and feedback. It doesn’t hurt to be genuine and fun. You don’t have to sound like a corporate entity just because you are speaking through your company. The key thing to remember is that there are real people reading your post on the other side.”

One way to look at it is to consider your basic social media site as the introduction. You meet someone, say hello and shake hands. If the relationship ends there, little is gained by either party. The fun starts when your start talking and sharing. The friendship grows when you exchange ideas and you trade gifts. It matures as you continue to share your experiences and your time.

Is your social media presence getting beyond a handshake and a hello?

If not, you need to start thinking about what you can do to put some life into it. Many businesses now have a Facebook page to promote their business and connect with customers. Many are still in the introduction stage and often leave their pages in a limbo state that causes customers to not engage.

There are any number of ways to build and enhance your page with plugins and features that make it truly yours and give you something exciting and interesting to share. Facebook plugin development can help you make your pages shine and get you the connections that you were looking for when you signed up.